Cognitive Networks makes Smart TVs content aware with an advanced platform that enables a wide range of enhancements to the content consumers watch and now interact with on your TVs. Our first objective is to enable content providers to make TV more engaging, more fun, and more informative; it’s actually a significant extension of the medium of television for the benefit of viewers.
At the same time, we enable TV content providers to increase their revenues by offering enhanced advertising opportunities to their advertiser customers. And since they’re using our technology on your TVs, there are new sources of profits for your company. That’s just the start. This is a big new opportunity.
TV Content Providers
Cognitive Networks puts Content Providers in the know. With our platform, you know which Smart TVs are displaying your content and you know their basic geography (zip code). This allows you to establish connections between advertising and consumer behavior, and it allows you to learn more about consumption of your content.
(We do not capture or distribute any personally identifiable information. No household level data. No information about consumers.)
Advertisers and programming networks can also use our platform to enhance content in a variety of ways – significantly improving their ability to engage with the audience, attract more viewers, and personalize the viewing experience. Cognitive Networks-enabled applications add value to both impressions and content.
Cognitive Networks can help DRTV programs improve revenue per hour by enabling onscreen purchasing of goods and services. We enable you to deliver onscreen purchasing applications to the devices displaying your ads and infomercials and those purchasing applications can connect directly to your back office for order capture, fulfillment and reporting.
We also allow you to have much deeper analytics with regard to the specific delivery of your media by geography and associated purchase activity.
As market leaders in a highly competitive industry, we don’t provide specific information about our services to the general public. However, we’re happy to share information with interested companies.